Lexmark 2007 Annual Report Download - page 11

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customers in industries like retail, banking, health care, government, manufacturing and education
improve paper-based processes.
Lexmark is vertically integrated, which gives the Company the ability to quickly respond to unique
customer requirements and develop customized solutions to improve workflow. As a result of its
insights into the specific processes required within industries, the Company can effectively customize
the eTask interface on its MFPs to allow customers to reduce complicated, multi-step processes within
these industries to the touch of an icon. The interface can easily be customized to meet each customer’s
unique workflow needs.
Also in 2007, the Company announced three new products customized specifically for vertical markets: the
Clinical Assistant for health care, the Education Station for K-12 schools and the Legal Partner for law
firms. All three are based off the Lexmark X646dte platform and feature workflow solutions on the eTask
interface designed specifically to help customers in those industries improve productivity and reduce
costs.
Inkjet Products
Lexmark’s inkjet products include various desktop single function and AIO printers that offer print, copy,
scan and fax functionality targeted at home users and SOHO users.
As broadband and wireless network penetration continues to increase substantially, Lexmark is meeting
the growing demand for new printing products that afford the freedom of mobility. In fact, in 2007, Lexmark
has established its wireless leadership by introducing the most affordable line of wireless inkjet products in
the market, with products ranging from $79 — $249. This year, Lexmark introduced 11 inkjet products, six
of which offer built-in 802.11g wireless connectivity and one that offers wireless connectivity as an option.
Additionally, Lexmark is better meeting the needs of SOHO professionals by offering higher end features
such as automatic document feeding and automatic two-sided printing. Professional users also prefer print
output with greater permanence. To meet this need, Lexmark offers pigmented ink technology which
delivers output that resists fading, highlighting, water and humidity.
Leading the new Lexmark wireless lineup is the Lexmark X6570 Wireless All-in-One, a wireless four-in-one
printer geared to SOHO users that includes business-class features such as two-sided printing, fax, a 25-
page automatic document feeder for copying and faxing, and photo printing with Lexmark’s pigmented
inks. In 2007, Lexmark also introduced the Lexmark X7550 , the Lexmark X4850 and the Lexmark X4550
AIO printers, all of which offer wireless connectivity. At the time of introduction, the Lexmark X4550 was the
most affordable three-in-one printer in the inkjet market with built-in wireless capability. In addition, the
Company announced the Lexmark X3550 AIO with wireless as an optional feature and continues to offer
the Lexmark X9350 wireless AIO.
Lexmark also offers two wireless single-function printers, the Lexmark Z1420 and the Lexmark Z1520
color printers. At the time of introduction, the Z1420 was the most affordable wireless printer in the inkjet
market.
For users who do not require wireless printing but need a feature-packed printer that is easy to use, the
Company offers the new Lexmark X2500, the Lexmark X5070 and the Lexmark X5495 color AIO printers
as well as the Lexmark Z1300 color inkjet printer.
In addition to the growing demand for wireless products, consumer trends in the market include a
preference for the robust functionality of AIO printers and a shift away from printing photos at home,
reducing the demand for stand-alone photo printing products. For those who want the convenience of
photo printing at home, Lexmark offers quality photo printing in all of its inkjet AIOs, with photo features
including a Pictbridge port, photo media card slots, flatbed scanner, color LCDs, scan-back proof sheets
and optional six color printing.
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