Kia 2003 Annual Report Download - page 35

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2003 Annual Report 35
Sorento Wins the 2003 Customer Satisfaction Aw ard by Strategic Vision
Strategic Vision, a renowned American automobile industry consultancy selected Sorento for its 2003 Customer Satisfaction
Award in the mid-size SUV category. This comes on the heels of receiving AutoPacific’s Customer Satisfaction Award. The
Sorento has been hailed as a new prodigy among mid-sized SUVs. Industry watchers point to the Sorento’s outstanding
stability, high quality parts, features that outclass the other SUV’s of its size, and industry-leading warranty. The Sorento has
also been selected as the Best SUV US$25,000 by the New England Motor Press Association, and the Best SUV of its class by
the Northwest Automotive Press Association.
Kia Recognized for Contribution to Korean Exports
On November 28, Kia Motors was awarded the US$5 Billion Export Tower Award on the government’s 40th International Trade
Day. Vice-Chairman Noe-Myeong Kim was also awarded the Gold Tower Order of Industrial Service Merit for his contribution
to the export achievement. The record-breaking achievement was largely due to Kia’s focus on new model development,
strengthened overseas dealer network and ongoing quality improvement. The market responded enthusiastically to the Opirus
and Cerato in 2003, and Kia Motors is aiming for more great hits in the coming year. The economical Picanto; the CT, which is
a Pregio upgrade; and the compact SUV to be known as KM are all scheduled for launch.