Kia 2003 Annual Report Download - page 10

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Kia Motors
Forcing our Wheels into the
Leader’s Domain.
Kia Motors global expansion continues to accelerate while the brand name is steadily enjoying
broader recognition. Leading testing institutions around the world have endorsed Kias product
quality and consumer love of the companys special services. The company continues to break
into new markets with the determination to be a proud global leader.
Rigorous preparations were made from the initial design stage to position the Opirus for
the global market. The development project for this luxury full-sized sedan cost W300 billion
and took 36 months to complete, with all available resources being mobilized for the
production and marketing effort.