Kia 2003 Annual Report Download - page 30

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Please find page 30 of the 2003 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Kia’s determination to keep growing has not been dampened by the global economic downturn,
and trade barriers have not dampened the corporate spirit of challenge. The company has
elevated annual exports to 500,000 units, worth some US$5 billion, by remaining focused on
developing next-generation technology, improving quality, and diversifying overseas markets.
Global customer satisfaction is the key to generating revenue, and every effort is also being
made to satisfy shareholders.
▲Strategic Vision, a US-based automotive consulting firm, made the Sorento its top pick in
the 2003 Total Quality Index for the mid-sized SUV category and praised the vehicle in the
New York Times. The Sorento’s superior quality and price competitiveness has made it an
important component in Kia’s global advance.