IHOP 2015 Annual Report Download - page 4

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2
Our new
set of
ambitious
goals.
TO OUR DINEEQUITY® FAMILY OF SHAREHOLDERS.
Today, we have initiated the next phase of DineEquity’s
evolution. We hold ourselves to high standards, and I
am very proud of DineEquity’s proven track record of
delivering what we promise. In the eight years since the
Applebee’s® acquisition, we’ve demonstrated our ability
to execute against our stated objectives in a multitude of
ways. Now, I am pleased to share our plans for achieving
a bold new set of long-term goals.
IT STARTS WITH GROWTH
For our organization, guests and shareholders, our next
chapter means driving organic growth. The work to
position our company for future success has included the
successful restructuring of long-term debt and sale
of the remaining Applebee’s company-owned restaurants
in Kansas City. We have made significant investments
internally in an accelerated growth trajectory, and
we are looking at key projects that have the potential to
substantially increase our rate of growth going forward.
Organic growth will continue to be an important factor
in DineEquity’s story, bringing relevance and top of mind
awareness to our business and brands, enabling us to
continue attracting and retaining top talent and helping
to create sustainable value.
OUR VISION FOR DINEEQUITY
In order to continue driving our business forward and
lay the groundwork for DineEquity’s evolution and
future success, we are currently implementing a strategy
designed to address imperatives across both brands.