IHOP 2015 Annual Report Download - page 17
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DINEEQUITY 2015 ANNUAL REPORT 15
In 2015, we continued to lead the
way with the causes we founded
— National Pancake Day at IHOP
and Veterans Day at Applebee’s.
As we do so, we are looking to the
future, forging new partnerships and
expanding our commitments to the
communities we serve.
EXPRESSING GRATITUDE ON
VETERANS DAY
On November 5, 2015, we celebrated
our eighth annual Veterans Day
event, honoring current and former
United States military personnel
with free meals at all of the nearly
2,000 Applebee’s restaurants
nationwide. In addition, Applebee's
supports the Thank You Movement
Web site (www.thankyoumove-
ment.com), which offers everyone
the opportunity to send Thank You
messages to veterans and military
personnel. There are more than 24
million veterans and active duty
military personnel, and every year
we’re excited to share our grati-
tude by serving free meals to the
military heroes in our communities on Veterans Day.
We continued our steadfast support of the Thank You
Movement, which we launched in 2011 to show appre-
ciation for current and former members of the U.S.
Armed Forces. Today, more than nine million personal
Thank You messages for veterans and active duty service
members have been shared at: thankyoumovement.com.
IHOP once again joined in the Veterans Day celebrations
by offering veterans and active service members free
short stacks of red, white and blue buttermilk pancakes.
CELEBRATING A MILESTONE ON
NATIONAL PANCAKE DAY
We celebrated the tenth anniversary of National Pancake
Day at more than 1,500 participating IHOP restaurants
on March 3, 2015. Every year we raise the bar, and 2015
was no exception — we set a new fundraising record
of more than $3.5 million by inviting guests to partici-
pate in our “Decade of Giving” by making a donation to
Children’s Miracle Network Hospitals, Shriners Hospitals
for Children, the Leukemia and Lymphoma Society and
other charities. National Pancake Day has evolved into a
truly international event, and is now observed not only in
the United States but also in Canada, Mexico, Puerto Rico
and the Philippines. As part of the anniversary celebra-
tion, IHOP served short stacks of pancakes to the entire
New York Stock Exchange trading floor on National
Pancake Day, as Julia Stewart and other members of the
DineEquity® executive team rang the Opening Bell®.
IHOP also introduced a new partnership with No Kid
Hungry®
, as part of our “Summer of Smiles” campaign
devoted to those who help make a positive difference in
their communities. No Kid Hungry’s mission is to ensure
that every child in the U.S. has access to healthy food,
and IHOP partnered with them in support of a goal to
provide 2.5 million meals in the fight against childhood
hunger. It’s just another way that we’re evolving our
support for the causes we hold dear.
COMMUNITY INVOLVEMENT
Since our rst Veterans Day
celebration in 2008, Applebee’s® has
served approximately 8.5 million free
meals to America’s veterans and
active duty military service members.