IHOP 2015 Annual Report Download - page 3
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DINEEQUITY 2015 ANNUAL REPORT 1
At DineEquity, we’re known for a lot of things.
Iconic, heritage brands, and a proven methodology for keeping them
relevant. A collaborative approach to innovation, with some of the
best franchisees in the business. Disciplined financial management,
and a track record of delivering what we promise.
Today, we’re putting a fresh take on what makes us great.
Over the next five years and beyond, we’ll be working toward achieving
an aggressive new set of benchmarks to accelerate sustainable organic
growth, and achieve our next evolution.
This is our bold new chapter.
New opportunities.
New plans.
New goals.