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HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 15
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MESSAGE FROM THE CHAIRMAN
HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 14
IntRo I fInAnCIAl hIghlIghts I MESSAGE FROM THE CEO I to. toMoRRow I to. Best I hyundAI wIth Me I to. doIng I hyundAI wIth honesty I suppleMent I fRoM. hyundAI
I would like to sincerely thank all our stakeholders and customers for your con-
tinued support and loyalty shown to Hyundai Motor.
Last year, despite the difficult economic environment in Korea and abroad, we
continued our drive to set up a global management structure and improve the
quality of our products by putting our customers first. At the same time we also
sought to enhance the stability of our global management system. As a result,
management succeeded in establishing Hyundai as a global leader in substance
as well as in name, attracting favorable reviews from leading international au-
tomotive agencies and members of the press, ranking within the top 100 global
brands for the fourth year in a row, and having our V8 Tau engine included among
the Ward’s Top 10 Best Engines, among other achievements.
In addition, we further strengthened our position as a leading global automaker
by completing construction of second plants in China and India thereby lifting our
production capacity by an additional 600K units per annum. At the same time,
we raised our global management standards by successfully generating sales of
our i-series, models which principally target the European market. Furthermore,
the Russian plant, due to be completed soon, will secure a foothold in the East
European market and serve as a production base that, along with those in Tur-
key and the Czech Republic, will complete Hyundai Motor’s global manufacturing
network.
Despite ongoing concern precipitated by the current state of the global economy,
Hyundai Motor would like to prove once again that “crises” can be turned into
“opportunities.” We have adopted a management strategy that focuses on sur-
viving during crises, rising to meet our foremost challenge of increasing global
sales and surprising the world once again in 2009. To do so, we will reinforce our
sales force in local markets, continue to increase our competitiveness in R&D
and quality management, and further improve the efficiency and flexibility of our
operations so that we can deal with the rapidly changing market situation. Last
but not least, in our quest to become a true global automotive leader, we will
continue to take the lead in eco-management and social responsibility.
Ever since our establishment, customer satisfaction has been Hyundai Motor’s
highest priority, and customer happiness has been our biggest reward. We look
forward to your continuous encouragement and support as we take our leap
towards a better future as a global automotive leader.
Hyundai Motor is not content with its
past achievements. In 2009, we will aim
higher as a leading global automaker
with even bigger dreams and a more
passionate vision. We will increase cus-
tomer satisfaction by providing even
better products and widening our scope
of services. We ask for your continued
support and encouragement as we take
a leap towards a better future.
June 2009
Chairman and CEO Mong-Koo Chung