Hyundai 2008 Annual Report Download - page 27

Hyundai Green Zone Project
In an effort to address the planetary issue of protecting the environment and fulfill
its social responsibilities as a global company, Hyundai Motor has chosen “Recovery
of Nature” as the main theme of its environmental activities, and is actively pursuing
various programs to preserve the environment, including the Hyundai Green Zone
project. Hyundai Green Zone China is the first of the Hyundai Green Zone project,
which aims to transform 50 km2 of arid inland Chakanor - an area in China’s Inner
Mongolia known to be the origin of yellow sand - into green land by 2012. By restoring
the disappearing grassland and thereby reviving the local ecosystem, Hyundai Green
Zone China will contribute to saving the environment. Hyundai Motor plans to expand
the Hyundai Green Zone project to other regions of the world in the future, and con-
tinue its commitment to protect the earth’s ecosystem.
Ulsan Ecological Resources Restoration Campaign
Hyundai Motor’s Ulsan Plant is taking the lead in restoring the natural environment
as well as endangered species. The Ulsan Plant, in collaboration with the Ulsan Eco
Polis project of the city of Ulsan, successfully restored the Sericinus Montela in the
first stage of its campaign, and has begun the restoration of fresh water crabs and
the Korean rose bitterling in the Taehwa River. Hyundai’s efforts have been a source
of inspiration for the local community, reminding them of how precious the natural
environment is and how important it is to protect and preserve it.
Low Carbon-Emitting, Green Growth Projects
Hyundai Motor America announced its Genesis Forest Project in 2008. In partnership
with Carbonfund.org, the project is expected to offset 93,170 metric tons of CO2
through the permanent conservation and reforestation of more than 3,000 acres of
tropical forest in Brazil. In the meantime, Hyundai Motor Manufacturing Czech is pro-
ceeding with its plan to construct an eco-friendly plant by planting trees on the site
of the plant, while Hyundai Motor Group China planted some 300 trees as part of the
“Mountain Project” of the Huairou District in Beijing, an initiative it plans to continue in
the future to stay at the forefront of the efforts to preserve the local environment.
Green Move

covers all its social activities related to the environment. Its slogan is “Recovery
of Nature,” and it holds continuity of life as its key value. Green Move aims to
contribute to society by pursuing activities that restore and overcome sites and
situations that have been damaged so that life can resume as before.
The best way to protect the environment is to pre-
serve it as it is. At Hyundai Motor, we pay constant
attention not only to restore the ecosystem but to
also not damage it any further.
Hyundai Motor,
Reminding Us the Preciousness
of Our Environment
1. 
of Chakanor, a region in Inner Mongolia, China
2.
Ulsan Ecological Resources Restoration Campaign: Releasing
fresh water crabs and Korean rose bitterling into the Taehwa River
3. Hyundai.carbonfund.org
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HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 53HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 52
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