Hyundai 2008 Annual Report Download - page 11

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Our accomplishments would mean little if our
customers stopped encouraging us to do better
and telling us that we can do better. We reciprocate
customers’ support for us by moving forward to
meet tomorrow’s challenges, rather than content-
ing ourselves with today’s achievements.
Accelerating Global Management by Expanding Our Overseas
Manufacturing Network
Ever expanding its global reach, Hyundai Motor completed its second generation
of plants in India and Beijing, China, in 2008 with an annual production capacity of
300,000 units each, thereby enhancing our manufacturing network by 600,000 more
units per year. Hyundai Motor’s annual production capacity will increase by another
100,000 units by January 2011 with the completion and full operation of the finished
car plant in Russia. The new plant is expected to strengthen the Company’s presence
in the Eastern European market.
Genesis Recognized as North American Car of the Year
Hyundai Motor’s first global luxury sedan, first rear-drive vehicle, and first V8 engine-
motored Genesis has accomplished great feats just one year after its launch in the
North American market. To start off, the TAU 4.6 engine attracted worldwide attention
when it was selected as a winner of the US automotive media group Wardsauto’s
2009 10 Best Engines. Genesis then went on to receive the double honor of being
selected as the North American Car of the Year ahead of 50 other new cars launched
in North America during 2008, and of receiving the very influential 2009 Canadian Car
of the Year award.
Awarding the North American Car of the Year title to a luxury sedan made by an Asian
automaker is considered to be a feat not only for Hyundai Motor and Genesis but also
the entire automotive industry in Korea.
Global Network Leads to Overseas Sales of 2.21 Million Units
In 2008, Hyundai Motor succeeded in selling 2.21 million units overseas, a meaningful
accomplishment given the current worldwide economic recession. In particular, Elantra
(Avante), Genesis, and Veracruz were recognized as the best models and the safest cars
in their respective categories by leading members of the press and agencies in the US.
Hyundai will continue to grow by maximizing brand value in developed markets and
expanding its sales forces in emerging markets.
Best Quality Cars Impress Even the Native Homes of Automobiles
In 2007, Hyundai’s Azera (Grandeur) and Santa Fe were selected as the best quality
cars in their respective categories in the Total Quality Study conducted by the US
automotive specialist Strategic Vision. That was only the beginning. In 2008, the
quality and value of Hyundai Motor cars were recognized once again in the sphere of
automobiles when it ranked fifth in the “2008 Vehicle Quality Report” as well as first in
safety evaluations by the leading German automotive weekly, Auto Bild.
Proven Performance as Confirmed by UK’s Selection of Hyundai
as Automaker of the Year
UK’s Autocar selected Hyundai Motor Company as Automaker of Year 2008, sum-
marizing the Company’s standing by adding that it “has grown into a top-class global
automaker with its competitive products.” In 2007, Hyundai scored the biggest im-
provement rate in brand image, ahead of Honda, and was selected as “the most ideal
car” by the renowned automobile consulting company in the US, AutoPacific.
Selected as a Top 100 Global Brand for the Fourth Year in a Row
Hyundai Motor was once again included in the Top 100 Global Brands in 2008, the
joint study conducted by the magazine Business Week and the brand consulting firm
Interbrand. It will continue to strengthen its management and pursue the highest
quality so that “Hyundai Motor” will equal “global premium brand” in the minds of
consumers worldwide.
2008 Interbrand Ranking
Ranking Brand Brand Value (US $ Bil)
6 TOYOTA 34.0
11  25.6
13 BMW 23.3
19 HONDA 19.1
49 FORD 7.9
53 VW 7.0
67 AUDI 5.4
72 HYUNDAI 4.8
75 PORSCHE 4.6
90 LEXUS 3.6
93 FERRARI 3.5
Accomplishments are of the
past. We have goals to achieve
tomorrow
HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 21HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 20
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