Hyundai 2008 Annual Report Download - page 18

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4. Eurofest at Euro 2008
5. Paris Motor Show 2008
6. Geneva Motor Show 2009
1.
C

2.
Ceremony commemorating the start of mass production
at the Czech Republic Plant
3.

04 05 06
01 02 03
Domestic and Overseas Sales in 2007
(Unit : ‘000 units)
Domestic and Overseas Sales in 2008
(Unit : ‘000 units)
Domestic DomesticOverseas Overseas
2,000
2,500
1,500
1,000
500
Global Sales Network, A Successful Strategy to Meet the
Needs of Local Markets
Hyundai Motor proposes a globally competitive and diverse product portfolio supported
by its 6,000 sales points and 23 overseas manufacturing plants and distributors in 180
countries worldwide. In addition, it continues to strengthen its presence overseas by
establishing local production bases in key markets. Efforts to respond actively to and
deal with the demands of each market include the completion of the construction
of its second plants in the huge emerging markets of India and China, and the full
operation of the plant in the Czech Republic. The Hyundai Motor network will expand
even further with the plant in Russia and the production base in Brazil.
Sports Marketing Raises Brand Awareness
Hyundai Motor’s relationship with the UEFA and the FIFA began in 1999, and since
then, it has been the Official Partner of international football tournaments including
the 2006 FIFA World Cup Games in Germany and Euro 2008. In particular, Hyundai
Motor succeeded in improving its brand recognition and image even further through
a variety of promotional activities during Euro 2008. Hyundai Motor will participate
in the 2010 FIFA World Cup Games in South Africa where it will once again make a
deep impression in the hearts of the global community through such events as the
Goodwill Ball Road Show and the Football Stunt Contest.
Hyundai Motor Introduces New Possibilities at Motor Shows
One way to raise brand value is to convince customers and gain their trust in the Com-
pany’s ability to realize tomorrow’s possibilities. Hyundai Motor has been introducing
the future of automobiles at the world’s most prominent motor shows including the big
five shows - the North American International Auto Show, the Tokyo Motor Show, the
Geneva Motor Show, the Frankfurt Motor Show, and the Paris Motor Show - where it
has been introducing and showcasing its advanced technologies and designs through
new models and high-tech and eco-friendly concept cars.
2,126 2,210
624 570
Count on us to approach you in the friendliest pos-
sible manner, because we want to go beyond just
selling or marketing cars. We want to reach out
and to bring you happiness.
Hyundai Motor,
Bringing You Happiness
>>
GLOBAL SALES NETWORK & MARKETING
HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 35HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 34
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