Hyundai 2008 Annual Report Download - page 22

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PRODUCT STORY
It’s like a well-built building.
Every time I design something new, I think of Genesis.
Design, convenience, safety, durability... A building can only be considered good when there’s
a perfect mix of all these elements. That’s why I think of Genesis when I set my objectives for
a new project. “I want something as beautiful, and as functional...”
From. Robert <Architect>
I used to not believe in love at first sight...
I realized the moment he walked up to me in his sharp-looking suit and talked to me
with such ease and confidence: “How wonderful it is when softness and strength coexist.”
Just like with him, it was love at first sight with Elantra (Avante).
From. Sam & Julie <Couple>
I want to heal hearts. Just like Azera (Grandeur) comforts me...
I believe a true doctor not only treats diseases but heals hearts. Just like Azera (Grandeur) that
not only provides superior style and performance but also touches me deep down in my heart
.
From. Edward <Physician>

But there are certain charms that don’t, like Sonata...
You wonder whether I’m not disappointed about flowers withering no matter how beautiful they may be in the beginning?
No, because their beauty stays in the hearts of people. Like Sonata whose beauty transcends time.
From. Susan <Florist>
HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 43HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 42
IntRo I fInAnCIAl hIghlIghts I MessAge fRoM the Ceo I to. toMoRRow I to. Best I HYUNDAI WITH ME I to. doIng I hyundAI wIth honesty I suppleMent I fRoM. hyundAI