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SOCIAL CONTRIBUTION
HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 55HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 54
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Practicing Social Responsibility as a Corporate Citizen
Today, social responsibility has come to the forefront in the social role that corporations
must assume. Hyundai Motor is conscious of the important role it must play as a Corporate
Citizen,whichgoesbeyondtheimmediatecorporateobjectiveofpursuingprots.Hyundai
Motor is making efforts to make a better world for all those involved with the Company
- customers, management and employees, shareholders, partners, local communities -
and contribute to the sustainable advancement of humanity. As a testimony of its deter-
mination, Hyundai Motor officially announced in April 2008 that it would pursue socially
responsible management and base its management philosophy on the three key areas
of trust-based management, environment-friendly management, and corporate social
responsibility, and established social responsibility committees in Korea and abroad.
Establishing a Social Contribution Infrastructure for More
Mature Activities
In order to engage in social contribution activities in a continuous and systematic way,
Hyundai Motor has laid the infrastructure for social contribution operations and is
leading more mature social contribution activities in a variety of fields. In addition to
the Company’s Social Welfare Public Proposal Project, which supports various social
welfare groups by calling for and realizing good ideas from the public, the four “Move”
campaigns of Easy Move (increasing convenient transportation for disadvantaged
users), Safe Move (spreading a culture of safe transportation), Green Move (social
contribution activities for the environment), and Happy Move (volunteer work) are
helping Hyundai Motor realize its key social contribution projects in a systematic way.
Spreading Social Contribution to the Global Community
As a global company, Hyundai Motor is also fulfilling its responsibilities as a Global
Corporate Citizen. Hyundai Motor America’s campaign against pediatric cancer, Hope
on Wheels, celebrated its 10th anniversary in 2008. Beijing Hyundai Motor Company
(BHMC) engaged in a variety of social contribution activities in the Sichuan province
which went through much hardship following the earthquake last year. BHMC also
donated relief vehicles (Tucson) and funds raised among its staff members, and
gave educational and training materials to schools - computers, engines, crash test
vehicles - through the “2008 Public Benefit Project” held in Sichuan. In order to share
information on its social contribution activities in Korea and abroad, Hyundai Motor
issued a global social contribution activities white paper last year, and plans to publish
a global social contribution newsletter in 2009.
Our social contribution activities worldwide in “pur-
suit of humanity’s happiness through cars” remind
us the value of ‘we’ before ‘me’ and of sharing.
Hyundai Motor,
Moving the World Together
1.
Safe Move’s Happyway Drive campaign that installs protective
signage on vehicles transporting children for their safe boarding
and getting off
2.
The US Hope on Wheels campaign against pediatric cancer
3.
Providing relief for the restoration of earthquake damage
in Sichuan, China
Social Contribution Logo and Slogan
The slogan “Moving the World Together” summarizes Hyundai Motor’s social
contribution philosophy. “Together” emphasizes harmonious partnership with
society, “moving” reflects the Company’s determination to progress and to
continue creating changes, and “world” expresses the love and dreams that
are delivered to all four corners of the earth. “Moving the World Together”
contains Hyundai Motor’s will to change the world through love and action,
together with its neighbors.
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