Hyundai 2008 Annual Report Download - page 13

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Our Vision and Management Philosophy
Hyundai Motor has shown steadfast growth despite the current worldwide economic
recession. We will continue our drive towards becoming a leading global company by
putting customers first and managing business with a global mind. That vision will
be given shape by building an efficient system of cooperation between worldwide
production and sales points, reinforcing the Company’s key competitive strengths,
establishing localized sales strategies, and green management. And all that will be
translated into reality through Hyundai Motor’s management philosophy of “trust”
and “on-site management.”
02 0301
and Hyundai Loyalty Program (to be launched in 2009) are some of Hyundai’s many
activities to deliver the best care for our customers.
Hyundai Customer Promise
1. Listen carefully and actively follow up what you tell us
2. Maintain a clean, safe and friendly environment
3. Schedule an appointment that is convenient for you
4. Attend to you promptly on arrival in a friendly and professional manner
5. Provide you with an accurate time and cost estimation
6. Obtain your prior authorization before commencing any additional work
7. Thoroughly explain all repairs performed and review all costs
8. Ensure the vehicle is returned at the time agreed in a clean and tidy condition
9. Make contact within 3 business days to ensure you are satisfied with all the
services provided
We value all our customers and we commit to :
We connect with the world through a global man-
agement system that always puts customers first.
We move the world by ensuring perfection in quality
and service. And that has brought us one step closer
to making our dream of becoming a global leader
come true.
Tomorrow’s Global Leader,
Not Merely a Dream,
but a Reality in the Making
Service Management, Attentive Care for Higher Customer Satisfaction
Through “Before Service,” a new concept in the industry, Hyundai reaches out to the
customers instead of passively waiting for customers to visit for service to ensure
the safety of all Hyundai customers and effective maintenance of their vehicles.
Furthermore, various programs like the HGSI (a comprehensive index and basis to
evaluate and improve overall service performance), Elite Dealer Certification Pro-
gram (to ensure the same level of premium service is provided in any Hyundai dealer
worldwide), Hyundai Customer Promise (a pledge to always provide the best service)
1.
Quality control conducted with partners
2.
Inspecting the development of a low-carbon eco-friendly car,
a key next generation growth engine
3.
“
Before Service”, a new concept satisfying customers worldwide
Reinforce
management
exibility
Focus on
key areas of
competitive-
ness
Localize
sales
strategies
Pursue
green
management
•
Flexible inter-regional sales operation in
response to market situations
•
Flexible production linked to sales status
•
Flexible product corresponding to the changes
in customer needs
•
Achieve a breakthrough in productivity
•
Improve the cost competitiveness of small cars
•
Raise capabilities to develop new core
technologies
•
Maintain and increase M/S in domestic and
developed markets
•
Increase sales in key growth markets
•
Gain and strengthen early foothold in emerging
markets
•
Successfully launch Elantra (Avante) Hybrid
•
Actively respond to environmental regulations
in different markets
Quality Management, the First Promise
ItisHyundaiMotor’sphilosophythatqualityisourrstpromisetoourcustomers.This
promise is kept throughout the entire lifecycle of each of our products, from their de-
velopmental process to when they are handed over to the customer, and to the period
aerwardsthroughtheHyundaiglobalqualitycontrolsystem.Furthermore,theCom-
pany’s “Quality Way” policy seeks to develop and produce zero defect vehicles. Applied to
all its cars, the policy makes quality management a tangible reality for its customers.
HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 25HYUNDAI MOTOR COMPANY I 2008 AnnuAl RepoRt I 24
IntRo I fInAnCIAl hIghlIghts I MessAge fRoM the Ceo I TO. TOMORROW I to. Best I hyundAI wIth Me I to. doIng I hyundAI wIth honesty I suppleMent I fRoM. hyundAI
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MANAGEMENT VISION