Honda 2010 Annual Report Download - page 29

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In October 2007, consolidated subsidiary Honda Soltec Co., Ltd.
began the production of thin-film solar cells for household use
and, as of March 31, 2010, had completed the installation of
these units for about 1,400 households. In addition, beginning
in October 2008, Honda Soltec entered the public-sector and
industrial markets for these products, and accomplishments
have included the installation of Honda Soltec thin-film solar
cells on the infield stand roof of the Hanshin Koshien Stadium,
as part of a renovation project in March 2010. (The infield stand
roof is nicknamed “
Ginsan
,” meaning “silver umbrella.”)
In Asia outside of Japan, unit sales increased 10.2%, to
1,069,000 units. Although sales of electric power generators
slowed because of the effects of the economic downturn, de-
mand for agricultural equipment increased as governments
provided support to farm households, including rice price sup-
ports. Sales of engines and water pumps for use in agricultural
equipment and sales of brush cutters also expanded also be-
cause of the effects of weather conditions and other factors.
Asia
In Other Regions, unit sales decreased 6.6% from the previous
year, to 469,000 units, because of lower sales of pumps and
general-purpose engines in the Middle East.
Other Regions
Solar Cell Business
In January 2010, subsidiary Honda Aircraft Company, Inc. be-
gan construction on its plant at the Piedmont Triad Internation-
al Airport in Greensboro, North Carolina, in the United States.
Honda Aircraft has begun to take orders for HondaJet aircraft
not only in the United States but also in Canada, Mexico and
Europe and is aiming to deliver its first aircraft in 2012.
Also, Honda Aero, Inc., which is responsible for Hon-
da’s aircraft engine business, has built a plant near the airport in
Burlington, North Carolina. This company is scheduled to begin
production of its
HF120
turbofan jet engines in 2012.
Aviation Business
HondaJet
Thin-film solar cells at the Hanshin Koshien StadiumThin-film solar cells for household use
HF120 compact turbofan engine (aircraft engine)
27