Honda 2010 Annual Report Download - page 23

Download and view the complete annual report

Please find page 23 of the 2010 Honda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 76

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76

In calendar 2009, total demand in the United States* fell ap-
proximately 21% from the previous year, to about 10,400,000
units. This was because of lackluster consumer spending
caused by the continuing credit contraction and the deteriora-
tion in employment conditions.
Under these market conditions, in November 2009,
Honda introduced its new
Accord Crosstour
, which is a high-
performance sedan, powered by a Honda V6 engine, and of-
fers strong utility car features, including more storage capacity
beneath the floor in the rear section. Also, in December, Honda
launched the newly developed
Acura ZDX
, a sport coupe with
flowing roofline styling. The
Acura ZDX
comes with an all-new
six-speed automatic transmission, and combines a powerful
ride with excellent fuel economy.
Unit sales of the
Civic
and
Fit
core passenger models
increased because of government incentives in the first half of
the fiscal year. Also, during the latter half, sales of light truck
models such as the
CR-V
rose, reflecting stability in gasoline
prices and moderate improvement in economic conditions.
However, Honda automobile sales in North America for the
fiscal year decreased 13.3%, to 1,297,000 units, because of
the overall shrinkage in market demand.
*Source: Ward’s Auto
North America
In the area of production, based on its policy of
“producing where the demand is,” Honda became the first
Japanese automobile manufacturer to begin production in the
United States, in 1982. In 2009, the number of Honda cars
sold in the United States that were manufactured in North
America rose to approximately 84%, the highest percentage
over the past 27 years.
Accord Crosstour (North America)
Odyssey (North America)
Launch scheduled for fall 2010
21