Honda 2010 Annual Report Download - page 21

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Honda’s unit sales of automobiles totaled 3,392 thousand units, decreased by 3.6% from the previous
fiscal year. Unit sales in Japan totaled 646 thousand units, increased 16.2% over the previous year.
Overseas unit sales totaled 2,746 thousand units, decreased by 7.3%, mainly due to declined unit
sales in North America and Europe although unit sales rose in Asia outside Japan. Revenue from
external customers decreased ¥1,119.5 billion, or 14.6%, to ¥6,554.8 billion from the previous fiscal
year, due primarily to the decline in unit sales and unfavorable currency translation effects. Honda
estimates that, had the exchange rate remained unchanged from the previous year, net sales for the
year would have decreased by approximately 8.1%, or about ¥625.1 billion.
Operating income increased ¥102.2 billion, or 416.5%, to ¥126.7 billion, mainly due to
decreased SG&A and R&D expenses and continuing cost reduction efforts, despite decreased revenue
and unfavorable currency impact.
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