Honda 2010 Annual Report Download - page 12

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Please find page 12 of the 2010 Honda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Honda, thus far, has adopted a policy of manufacturing
its products close to the customer, and, especially in
the case of automobiles, it has structured a flexible
manufacturing system centered on Japan that enables it
to react to changes in demand in countries around the
world. As its business operations in regions outside Japan
have expanded, Honda has strengthened its regional
production capabilities. Looking to the future, Honda
will promote a complementary global production system
that can respond to changes in demand and fluctuations
in currency exchange rates while better focusing each
plant on the production of products that draw on their
Development of New Production Systems
unique expertise. Under this system, Honda will work to
offer products at more attractive prices and strengthen its
business position.
Since its founding, Honda has set high goals and
aggressively taken on the challenge to reach them. This
is one characteristic that makes Honda the company it is,
and it has enabled Honda to respond to the expectations
of its customers. In these difficult economic times, I believe
Honda’s challenging spirit is precisely what is needed.
Honda will continue to move ahead with active initiatives
to offer new value to its customers.
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