Honda 2010 Annual Report Download - page 24

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In Asia, total demand in principal countries*1 in calendar 2009
increased to approximately 19,480,000. This gain was due to
expansion in demand, principally in China, the adoption of
measures by governments in the region to encourage new ve-
hicle purchases and other factors.
Amid this operating environment, in June 2009,
Honda began production and sales of the
Freed
compact
mini-van, which offers a spacious interior, and commenced
the marketing of these units in Indonesia. Sales began not
only in Indonesia but also in Singapore and Thailand. Also, in
India, Honda began marketing of the
Jazz
, which combines
an excellent overall package with low fuel consumption and
advanced styling, in June 2009. In China, manufacturing and
sales of the
Spirior
, a premium quality, sporty sedan featuring
a nimble and pleasant ride, began in September 2009 at a
Honda affiliated company.
Asia
*1: Source: Association des Constructeurs Européens d’Automobiles (the European
automobile association) (Passenger cars, figures include 27 EU countries and 3
European Free Trade Accosiation (EFTA) countries.)
*2: Source: Association of European Business (AEB)
During calendar 2009, total demand in Europe*1 decreased ap-
proximately 2%, to about 14,480,000 units. Demand in major
European markets, including Germany and France, expanded
as the governments of these countries adopted measures to
encourage purchases of new cars. On the other hand, demand
in the U.K. and Spain, where such measures were adopted
from the middle of the year, failed to cover the drop in de-
mand in the first half of the year, and remained below the prior
year. Moreover, demand in Russia*2 dropped about 50%, to
approximately 1,470,000 vehicles.
Amid this business environment, Honda’s unit sales in
Europe during the fiscal year declined 28.9% from the previous
fiscal year, to 249,000 units.
In production activities, Honda began the produc-
tion of its
Jazz
in Europe (sold under the
Fit
name in Japan).
This vehicle offers top-class fuel economy, a superior ride and
high-level safety features.
Europe
Jazz (Europe)
Review of Operations
Automobile Business
22