Honda 2010 Annual Report Download - page 2

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Honda Motor Co., Ltd., operates under the basic principles of “Respect for the Individual” and
“The Three Joys”—expressed as “The Joy of Buying,” “The Joy of Selling” and “The Joy of
Creating.” “Respect for the Individual” reflects our desire to respect the unique character and
ability of each individual person, trusting each other as equal partners in order to do our best in
every situation. Based on this, “The Three Joys” express our belief and desire that each person
working in or coming into contact with our company, directly or through our products, should
share a sense of joy through that experience.
In line with these basic principles, since its establishment in 1948, Honda has remained
on the leading edge by creating new value and providing products of the highest quality at a
Corporate
Profile
Contents
The Power of Dreams
We would like to express
our gratitude to you, our
shareholders, for your ongoing
support. We also want to thank
the many people who have
supported Honda’s growth over
the years, including, first and
foremost, our customers,
as well as our business partners
and the communities around the
world where we are privileged to
do business.
2 6 12
To Our Shareholders Review of Operations
3
Summary of Operating
Results by Business
4
Financial Highlights
Motorcycle Business
Automobile Business
Power Product and
Other Businesses
Financial Services Business
The Power
of
Dreams