Honda 2010 Annual Report Download - page 15

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Honda’s total unit sales of motorcycles, all-terrain vehicles (ATVs) and personal watercraft (PWC) totaled
9,639 thousand units, decreased by 4.7% from the previous fiscal year. Unit sales in Japan totaled 190
thousand units, decreased by 18.1%. Overseas unit sales totaled 9,449 thousand units, decreased
by 4.4%, due mainly to decreased unit sales in Other Regions, including South America, and North
America although sales in Asia outside Japan increased. Revenue decreased ¥271.2 billion, or 19.2%,
to ¥1,140.2 billion, due mainly to the decline in unit sales and unfavorable foreign currency translation
effects. Honda estimates that, had the exchange rate remained unchanged from the previous year, net
sales for the year would have decreased by approximately 10.0%, or about ¥141.2 billion. Operating
income decreased ¥41.0 billion, or 41.1%, to ¥58.8 billion, despite declines in SG&A expenses and R&D
costs, mainly because of the decline in net sales and unfavorable foreign currency effects.
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