Honda 2010 Annual Report Download - page 10

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At present, Honda is going through a period of major
change in its business environment. Amid these
challenging conditions, it will be necessary for Honda to
move even faster in its corporate activities to meet the
expectations of its customers and to attain its objective
of being a company that society wants to exist. To
accelerate our activities, I think it is important for us
to have a firm understanding of the magnitude of the
changes that are taking place and to focus our efforts
on major issues while we accurately assess the market
conditions we are confronting. In particular, we must
move forward aggressively with initiatives in the areas
of responding to environmental issues and pursuing
opportunities in emerging markets. Both of these are
expected to present major opportunities for future
growth. To overcome the tough operating environment
we face and attain new growth, our key words will be
“simplicity,” “concentration” and “speed,” and we will
continue to strengthen the core characteristics that make
Honda unique.
In February 2010, we launched the brand-new CR-Z
hybrid vehicle. The CR-Z is equipped with a three-mode
drive system that enables motorists to select the driving
mode that best suits various driving conditions and driving
styles and to pursue both the joys of driving and eco-
friendly performance. An automobile should be a source
of pleasure, and we think automobiles need to have a
unique personality that makes people want to drive them.
As an automobile that helps motorists pursue the joy of
driving, we believe the CR-Z expands the possibilities of
the hybrid vehicle concept and will contribute to the wider
ownership of hybrid vehicles. Later this year, we plan to
launch a hybrid-model Fit, and we are working to further
strengthen our lineup by focusing on the development of
medium and large-sized hybrid automobiles.
In the motorcycle business, in December of this
year, we are planning to begin lease sales of the EV-neo
electric scooter for business use in Japan. Since this new
scooter is powered by an electric motor, it emits no CO2
emissions at all and thus features superior environmental
Initiatives Going Forward Environmental Initiatives
8