Honda 2010 Annual Report Download - page 28

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In the power product business in Japan, Honda manufactures
the V-twin general-purpose engine series (GX630, GX660 and
GX690),*1 which offers low fuel consumption costs and low
emissions. Honda now markets this series throughout the world.
In addition, in Japan, Honda produces the EU26i*2
handy-type electric power generators that are based on sinewave
inverter technology and provide a high-quality source of energy,
while also being light, compact and quiet. Honda has now
launched sales of the
EU26i
around the world and is working
to expand the market by selling not only to professional users
but also to households for use in leisure pursuits, for times of
emergencies and for other applications.
In the outboard motor field, in Japan, Honda manu-
factures the
BF60
, which is a medium-sized, four-stroke out-
board engine with excellent acceleration and low emissions.
Honda has now introduced this product to markets around
the world.
*1: Sold locally under the names GX630R, GX660R and GX690R, respectively, in
North America, Europe and Australia.
*2: Sold locally in North America as EU3000i Handi and elsewhere around the
world (outside Japan) as EU30i.
Power Product Business
Unit sales in Japan were down 37.6% compared with the previ-
ous year, to 322,000 units. Despite increases in unit sales of till-
ers and snow removal equipment, overall unit sales decreased
because of lower sales of engines for use in original equipment
manufacturers (OEMs) and other products.
Following the introduction in March 2009 of
Pianta
FV200
, a gas-powered mini tiller, in May 2010, Honda launched
the
ENEPO
EU9iGB
electric generator, which uses household
butane gas canisters, which are easy to purchase and use, as
its source of energy. Honda is working to expand sales of the
ENEPO
through its motorcycle and automobile sales network,
to households for use in leisure pursuits and as a backup power
source during power outages.
Japan
Unit sales in North America decreased 4.0% from the previous
fiscal year, to 1,818,000 units. Although sales of lawn mow-
ers and general-purpose engines for use in OEM lawn mowers
increased due to an increase in do-it-yourself spending in reac-
tion to the economic downturn along with unseasonably good
weather in the western part of the region and other factors,
sales of engines for use in OEM construction machinery and
other equipment declined.
North America
In Europe, unit sales declined 18.4% from the previous fiscal
year, to 1,066,000 units, due to lower sales of general-purpose
engines for OEM use in construction machinery and electric
power generators accompanying the economic downturn.
Europe
BF60
ENEPO
Review of Operations
Power Product and Other Businesses
26