Honda 2010 Annual Report Download - page 19

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In Brazil, the principal market within Other Regions, total de-
mand in calendar 2009 decreased about 16%, to approxi-
mately 1.61 million units,* because of the tightening of loan
conditions for motorcycles in the wake of the global financial
crisis and other factors.
Amid these conditions, in Brazil, Honda introduced
an upgraded version of its
CB300R
in June 2009, offering
advanced design and enhanced riding performance. Also, in
November, Honda launched its
NXR 150 BROS MIX
, which is
equipped with the Mix Fuel Injection System that makes it pos-
sible to use various combinations of ethanol and gasoline flex-
ibly. Installing this Mix Fuel Injection System leads to reduce CO2
emissions while also contributing to reducing fuel costs. This is
Honda’s second model incorporating this system, which was
first introduced on the
CG150 TITAN MIX
.
In Other Regions (including Latin America, the Mid-
dle East, Africa and Oceania), unit sales decreased 18.7%,
compared with the previous fiscal year, to 1,433,000 million
units, despite the positive effects of introducing the
CB300R
and
CG150 Fan
motorcycles in Brazil.
*Source: ABRACICLO (the Brazilian Association of Motorcycle, Moped and Bicycle
Manufacturers)
Other Regions
CB300R (Brazil)NXR 150 BROS MIX (Brazil)
17