Honda 2010 Annual Report Download - page 25

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Total demand for automobiles in Brazil, the principal market
among the Other Regions, increased about 13% in calendar
2009, to approximately 3,010,000 units.*1 On the other hand,
demand in Australia decreased about 7%, to approximately
940,000 units.*2
Amid this operating environment, in Brazil, in July
2009, Honda introduced its new
City FFV
(a flexible-fuel vehicle
that can use any percentage combination of ethanol and gaso-
line as fuel).
Total unit sales in Other Regions declined 22.4%
from the previous fiscal year, to 250,000 units. Although unit
sales were increased by the new
City
sales in Brazil, this increase
was more than offset by declines in unit sales in Australia, the
Middle East and elsewhere.
*1: According to Honda research. This total includes 11 countries: Thailand,
Indonesia, Malaysia, the Philippines, Vietnam, Singapore, Taiwan, South
Korea, India, Pakistan and China.
*2: Dongfeng Honda Automobile Co., Ltd. and Guangqi Honda Automobile Co.,
Ltd. are both manufacturing and sales joint ventures accounted for under the
equity method.
*3: Guangqi Honda Automobile Co., Ltd. changed its name from Guangzhou
Honda Automobile Co., Ltd. effective June, 2009.
*1:
Source: ANFAVEA (Associação Nacional dos Fabricantes de Veiculos Automotores)
(the Brazilian automobile association) (includes passenger vehicles and light
commercial vehicles)
*2: FCAI: Federal Chamber of Automotive Industries (the Australian automobile
association)
Other Regions
Signing ceremony for Dongfeng Honda’s second plant Spirior (China)
Jazz (India) City FFV (South America)
During fiscal 2010, total unit sales in Asia outside
Japan rose 19.8% from the previous fiscal year, to 950,000
units. This growth was supported by robust sales of the
City
in
Thailand, India and elsewhere, the new
Freed
in Indonesia as
well as the
City
,
CR-V
and the new
Spirior
in China.
In production, to meet rapidly rising demand for au-
tomobiles in China, Honda decided to build a second plant at
Dongfeng Honda Automobile Co., Ltd.,*2 which will bring total
production capacity at that company to 300,000 units a year in
the latter half of calendar 2012. In addition, Guangqi Honda
Automobile Co., Ltd.*2,3 is scheduled to expand its annual pro-
duction capacity from 360,000 units to 480,000 units by the
latter half of calendar 2011.
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