Honda 2010 Annual Report Download - page 27

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Honda’s unit sales of power products totaled 4,744,000 units, decreased by 8.5% from the previous
fiscal year. Unit sales in Japan totaled 322,000 units, decreased by 37.6%. Overseas unit sales declined
5.3%, to 4,422,000 units, as a result of lower unit sales in Europe and North America, which more
than offset increased unit sales in Asia. Revenue from external customers decreased ¥65.3 billion,
or 19.1%, to ¥277.6 billion, mainly due to the decline in the number of units sold and unfavorable
foreign currency translation effects. Honda estimates that, had the exchange rate remained
unchanged from the previous year, net sales for the year would have decreased by about 15.2%, or
approximately ¥52.2 billion.
Honda reported an operating loss of ¥16.7 billion, a decrease of ¥1.2 billion from the previous
fiscal year, due mainly to decreased revenue, despite decreased SG&A and R&D expenses.
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