Hasbro 2013 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2013 Hasbro annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 120

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120

ANNUAL 2013 REPORT
seeing the positive results of
this decision. We have the
capability and are committed
to providing the growing
population of global game
players the opportunity to
play our tremendous Hasbro
game brands and new brands
across every gaming format,
anytime and anywhere.
MAGIC: THE GATHERING
is the premiere trading card
game oering integrated
digital and analog play and in 2013 again posted strong
growth, contributing to the overall category performance.
We continue to invest in MAGIC: THE GATHERING to
grow this brand globally from both a digital and analog
perspective.
At the core of our games business are the Hasbro
games brands and new initiatives that constitute the
majority of the category. These brand initiatives had
a number of successes in 2013, including growth in
MONOPOLY and several of our Games Mega Brands such
as ELEFUN & FRIENDS, JENGA and TWISTER. We also
launched new initiatives including TELEPODS featuring
Angry Birds and the introduction of our value gaming line.
Excluding both Games Franchise Brands, MAGIC:
THE GATHERING and MONOPOLY, our Games category
revenues grew in 2013—reflecting the strength of
innovation within the category and the positive results of
the investments we have made in Hasbro Gaming.
Multi-Year Entertainment Slate
Our Boys category had dicult comparisons with 2012 and
did not grow in 2013. Growth in NERF in the Boys category
and in TRANSFORMERS during a non-movie year did not
oset the declines in entertainment-backed properties
during 2013.
Within the Boys category, we continue to develop
innovative multi-tiered immersive experiences while
also leveraging film and television entertainment.
2014 is the first of a robust multi-year entertainment
slate for our Boys brands. The fourth feature film in
the TRANSFORMERS franchise, Transformers: Age of
Extinction, is scheduled for release in June and will feature
all new characters and storylines.
In addition to our Franchise Brands we are partnering
with some of the very best developers of intellectual
property in the world, including Disney, Marvel, Lucasfilm,
Rovio and Sesame Street, to bring their characters and their
brands to life with innovative toys and games for children
and families globally. All of our partners have robust plans
in place for new entertainment over the next several years
and we’re working in close partnership with them to realize
the full potential of these great entertainment-based
properties.
This year, Marvel Studios is releasing two new feature
films, including Captain America: The Winter Soldier and an
all-new franchise in the making, Guardians of the Galaxy.
Sony Pictures is releasing The Amazing Spider-Man 2.
Finally, Lucasfilm is unveiling all new Star Wars Rebels
television programming late in 2014.
2014 is just the first year of an unprecedented era of
new boys entertainment which builds over the next several
year period with major theatrical releases scheduled in
2014, 2015 and beyond.
Tremendous People
We are so proud of the people who represent our company
globally. Every day, they help us live up to our commitment
to corporate social responsibility, which is driven by
our desire to play a part in building a joyful, safe and
sustainable world for future generations. We established
new sustainability goals for 2020, aiming to reduce waste
to landfill, energy consumption, greenhouse gas (GHG)
emissions, and water use across our global operations.
Our 2020 goals build upon our successful 2012 reduction
eorts, and are just a few of the ways in which we’re
advancing environmental sustainability within Hasbro.
We also continued our philanthropic mission to help
empower childhood around the globe. In 2013, Hasbro
provided over $14 million in total philanthropic support,
impacting more than three million children worldwide. Our
employees volunteered more than 25,000 hours of their
time and talents to benefit children in their communities
through the Team Hasbro volunteer program.
+1
-3
-7 :
:
:
4
™ & © 2013 Wizards of the Coast 9/249
Eric Deschamps
Planeswalker — Elspeth
OOO
o4oWoW
Elspeth, Sun’s Champion
Elspeth, Sun’s Champion
P-Planeswalker
You get an emblem with “Creatures you
control get +2/+2 and have flying.”
Destroy all creatures with power 4 or
greater.
Put three 1/1 white Soldier creature
tokens onto the battlefield.