Hasbro 2013 Annual Report Download - page 3

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2013 represented an important inflection point for Hasbro
as we heightened our focus and execution around
our most important global initiatives, our Franchise Brands, across
our brand blueprint.
Over the past five years, we established, invested in and honed
our brand blueprint. Today, it informs everything we do. As Hasbro
and our markets experience ongoing change across our global consumer and retailer base,
the blueprint directs our decision making.
Hasbro brands and our Partner Brands sit at the center of this blueprint. We execute
these brand experiences to create the innovative toys and games Hasbro is known for around
the world. For Hasbro brands, we also create engaging and impactful digital media, immersive
entertainment and lifestyle licensing experiences for consumers and audiences globally.
In 2013, we heightened our focus on Hasbro’s Franchise Brands: LITTLEST PET
SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH
and TRANSFORMERS. We streamlined our organization, putting more resources and
investments behind these valuable brands because we believe they oer the greatest
long-term potential in terms of revenues, profitability and expansion across the blueprint.
Importantly, we believe we are very early on in executing against the full potential globally
for Hasbro’s Franchise Brands.
We also strengthened our Partner Brand initiatives by expanding our strategic
merchandising relationship with The Walt Disney Company for major entertainment brands,
Marvel and Star Wars. Presently, our agreements for Marvel and Star Wars extend to the end
of 2020 and cover all film and television over that time. The Walt Disney Company’s planned
entertainment slate provides extensive franchise support to build upon for years to come.
As a result of our brand blueprint execution and focus on Franchise Brands and
Partner Brands globally, Hasbro is creating a Revolution
in Play: Across Geographies, Consumer Engagement
and at Hasbro.
ANNUAL 2013 REPORT
Dear Fellow
Shareholders: