Hasbro 2013 Annual Report Download - page 5

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economies where we believe we can deliver above
industry average growth and innovating in our developed
economies to gain share and grow over time.
Over the past five years, we opened and expanded
oces in new and emerging markets and implemented
global development and marketing organizations. As
a result, Emerging Market revenues grew at a 30%
compound annual growth rate for the five year period,
while operating profit in these markets expanded 96%
during the same time.
In the U.S. and Canada, we are poised for
improvement, with a focus on Franchise and Partner
Brands, strong television and film entertainment and
the right innovative products at retail. Our future
performance will be driven by sustained brand building
and an entertainment calendar which does not peak in
2014, but builds over a several year period.
Revolution in Consumer Engagement:
Anytime, Anywhere, Any Medium
As we compete around the world, our brands are the
key point of engagement for global
consumers and audiences.
Recognizing this trend for
several years now, we made
substantial investments to build
and enhance our story telling and
content creation capabilities. We
use these investments to bring
our brands to life for consumers
globally with compelling and
emotionally resonant characters
and stories.
At Hasbro Studios, we’ve
produced over 1,000 half hours
of television programming
since we began a few years
ago. In 2013, our shows aired
in 180 territories globally,
including in the U.S. on Hub
Network. This investment
in programming created
more than $400 million
in television-backed revenues for Hasbro brands during
2013 including MY LITTLE PONY, TRANSFORMERS and
LITTLEST PET SHOP.
We also invested in and expanded our digital
engagement with consumers globally. In 2013, 85 million
consumers visited a Hasbro digital experience, whether
it was a mobile app, one of our branded sites or on our
social media pages. Today, we engage more consumers
on their terms, where, when and how they want, and we
are doing so more eciently and eectively than ever.
An essential component of this digital engagement
is the continued expansion of digital gaming. In 2013, we
strengthened our digital gaming presence through several
new and renewed partnerships across gaming platforms.
Also, we added new resources and talent to Hasbro
with the addition of Boulder, CO based Backflip Studios
to our gaming portfolio via our majority investment in
the studio in July 2013. The Backflip team is focused
in three areas: driving its already successful brands
like Dragonvale; launching new game brands such as
Dwarven Den and several others; and launching games
based on Hasbro brands that connect across digital and
analog play.
The result of our investments
around the brand blueprint is evident
in the brands we are most focused
on, Hasbro’s Franchise Brands. We
are executing these brands across the
blueprint and across consumer groups
by creating compelling, immersive play
experiences globally.
Revolution in Hasbro: Innovation,
Story Telling, Global Execution Deliver
Record Year for Girls
Over the past ten years, our creation of
new brands and investment in re-imagining
existing brands grew Hasbro’s Girls category
revenues from nearly $300 million to more
than $1 billion in 2013: a record level for
Hasbro’s Girls portfolio and 26% revenue
growth in 2013 versus 2012.
ANNUAL 2013 REPORT