DIRECTV 2012 Annual Report Download - page 7
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Customers are our focus. We have industry-leading insight into the overall
customer experience that builds satisfaction for life.
Our customers are satisfied.
That’s because we never are.
For the »12th year« in a row, DIRECTV rated higher in customer satisfaction than cable.
2010 2011 2012
$89.70
$93.30
$97.00
DIRECTV U.S. AVERAGE REVENUE PER USER
4% CAGR