DIRECTV 2012 Annual Report Download - page 26

DIRECTV
an opt-in feature that will recommend personalized programming stream content through directv.com as well as through offerings such as
available to watch instantly. The DIRECTV Genie is RVU capable and HBO GO威, MAX GO威, Showtime Anytime威, Starz Play威 and Encore
allows multiple screens within the home to connect to one central Play娃. In addition, subscribers can access pay-per-view and VOD
set-top receiver which enables the television viewer to watch live or programming through their laptop, tablet, smartphone or computer.
recorded programs on every TV in the home without the need for an During 2013, we expect to expand the video streaming capabilities of
additional DVR receiver at every location. In 2013, we expect to live and recorded content offerings across multiple screens and
introduce the next generation of this advanced receiver with faster applications. We also expect to introduce the ability to stream content
processing power, new interactive features and greater functionality at a stored on our customers HD-DVR to mobile devices inside and
reduced cost. In addition, we plan on expanding our time and place outside of the home.
shifting capabilities with new services as well as extending our •Deliver a Seamless Best-in-Class User Interface that Unifies Search and
pay-per-view and VOD movie offerings. Discovery Across Multiple Screens. Providing our customers with a
•Connect Customer HD-DVRs to the Internet. Connecting our customers’ consistent user experience as they access their subscription television
receivers to broadband service is strategically important because it content on any device inside or outside of the home is strategically
greatly enhances the video experience while facilitating access of important. Therefore in 2012, we expanded the availability of our new
DIRECTV娃 programming services on mobile devices. For example, a HD UI to the majority of our customers leasing HD products as well
connected receiver provides our customers with the ability to (1) access as developed applications with a similar look and feel for mobile
over 10,000 additional movies and shows including the ability to devices and tablets. This new HD UI is significantly faster than our
search and watch web-based videos on YouTube威, (2) stream live previous UI and is displayed in a crisp, easy-to-read HD format using
authorized DIRECTV programming on their iPad威, iPhone威 and more graphical poster art, providing our customers with a friendly and
Android phone anywhere both inside and outside of their home, fun way to navigate through hundreds of channels. In addition, the
(3) engage interactive ‘‘TV Apps’’ that provide real-time information HD UI incorporates our industry-leading Smart Search capabilities. In
such as favorite sports teams, local traffic or weather reports as well as 2013, we plan to continue to unify the way our subscribers navigate
a connection that enables customers to interact with friends on their content across three distinct platforms of the DIRECTV Entertainment
Twitter威 or Facebook威 account via their television or portable devices Experience—large screen, dual screen and portable screen—to drive
and (4) use the Pandora威 audio service. In the future, we expect to deeper engagement with the customer. We expect to launch faster
expand the recent programming selection available through broadband channel navigation, interactive TV applications with HD clarity, as well
connected receivers, with a focus on quality, as well as provide access to as improved discovery and enhanced personalization with social and
more applications and features. editorial curation. In addition, we plan to introduce Voice Search,
which will enable subscribers to use natural language voice interaction
•Expand DIRECTV Everywhere capabilities. Enhancing the accessibility to navigate the DIRECTV experience. We are also developing
of subscription TV content on any device inside and outside of the applications for mobile devices and tablets to increase the features and
home is strategically important because it augments our customers’ functionalities available to our customers both inside and outside of the
video experiences while meeting their desire to view quality content home.
when and where they want it most. DIRECTV Everywhere offers our
customers video streaming capabilities of authorized cable and • Strike a Balance Between Growth and Profitability. Maintaining a strong
broadcast network content, as well as the ability to search and record financial foundation is vital to achieving our plans for profitable growth. To
all of their favorite shows whenever they are connected to the Internet. fulfill our strategic objectives, we believe we must balance top line sales and
Today, customers with premium subscriptions have the ability to bottom line profitability. Our strategy involves (1) growing revenue streams,
6