DIRECTV 2012 Annual Report Download - page 18
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functional teamwork. In an enterprise like DIRECTV, where the magic
of technology—from the satellites in geosynchronous orbit right
down to the set-top box—commands our attention, we must all keep
in mind, no matter how state-of-the-art, no matter how sophisticated,
it’s still our people who make DIRECTV what it is.
Our success is also greatly bolstered by the guidance and leadership of
our Board of Directors, the support of our shareholders, the synergies
of our business partners, and of course, the allegiance of our loyal
DIRECTV customers. We’ve set the standard to which our competition
aspires. With these strengths, there is no doubt in my mind that together
we will raise that standard to new heights and show once again, DIRECTV
delivers by driving industry-leading top-line and bottom-line growth and
will continue generating significant shareholder value for years to come.
Michael D. White
Chairman, President and Chief Executive Officer
Furthermore, our track record of generating the industry’s highest return
on invested capital—23 percent in 2012—demonstrates we are adept at
effectively allocating capital to ensure value creation for our shareholders.
LEADING OUR WAY INTO THE FUTURE
As we focus on the future, I can say with conviction I have complete
confidence in the strategies we’ve put in place and the progress we’ll
make in the U.S. and Latin America. We’ve worked hard as a team
to think about the future in a strategic and sustainable way. We’ve
developed a strong, comprehensive strategy and set goals to build a
DIRECTV dedicated to winning the hearts of our customers—driving
excellence in the DIRECTV experience, one customer at a time.
Our employees’ passion and commitment to these goals are integral to
the success of this ambitious vision. Nothing gives me greater confidence
than knowing our team consistently executes with a discipline and focus
that enables us to take advantage of our opportunities, manage risks and
achieve targeted results.
It is essential we maintain this level of quality in our people and continue
to advance a performance-oriented culture focused on building lifelong
customer relationships while maintaining financial strength and a cost
structure that enables sustainable, profitable growth. With this in mind,
we will continue our focus on developing the talent we have among our
employees, drawing on their diversity and spirit of inclusion to foster
higher levels of innovation, engagement, collaboration, and cross-
“ ...focus on developing the talent we have among our employees, drawing
on their diversity and spirit of inclusion to foster higher levels of innov ation,
engagement, collaboration, and cross-functional teamwork.”