Capital One 1998 Annual Report Download - page 9

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Please find page 9 of the 1998 Capital One annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Change or die. That is the imperative of
the Information Age. Back at the dawn of the cen-
tury, Henry Ford’s Model T ruled the road for almost 20
years before competitors made it obsolete. Now we see our
competition in the rearview mirror in a matter of months. So
our commitment to innovation is total. It’s built into our
strategy and into every associate, every department, every
piece of technology, every process and every test of new
ideas. Our goal: be first to market, roll out at full speed, then
move on. Rather than wait for the competition to obsolete
our products, we do it ourselves. Capital One’s strategy is
working. The proof is in the profits and in the growth. Our
innovation is constant. Half of what we now market did not
exist six months ago. Here is a look under the hood of
our innovation machine and a glimpse at the future our
innovators are creating for Capital One.
7
The Innovation Imperative