Capital One 1998 Annual Report Download - page 12

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Please find page 12 of the 1998 Capital One annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Our Information-Based Strategy
travels well. In the United
Kingdom and Canada, we’re
winning customers with inno-
vative products that are
slashing the price of credit
cards—a major consumer
benefit in markets long dominated by banks charging
20% or more. Through scientific testing and mass
customization, we can create products for multiple
geographies and tailor the terms of our accounts to the
customer’s financial profile. We were the first major U.S.
credit card issuer to enter the Canadian market with a
Platinum credit card. Capital One has given Britons their
first opportunity to personalize the look of their credit
cards with a photograph. Our Capital Card offers
discounts at many stores and restaurants in greater
London. We now have 500 associates serving our U.K.
customers from an operations center in Nottingham. By
the end of 1999, the center will employ 900. Nottingham
is also our springboard to the Continent, where the market
is large and relatively untapped. Our long-term vision: a
profitable global franchise for Capital One.