Capital One 1998 Annual Report Download - page 16

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Please find page 16 of the 1998 Capital One annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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14
With the Internet, we’re wired to the world. Cyberspace is
the marketplace of our dreams and the ultimate channel
for our Information-Based Strategy. Interactions with
Internet customers are data-rich and high-speed, allow-
ing us to test and mass customize in real time. We
expect to be able to maximize these advantages because
our highly flexible organization is designed for rapid test-
ing and rapid innovation. We now market Capital One
products on popular search engines such as Yahoo!®,
AltaVistaTM and the DoubleClick Network™. Consumers
can apply for our credit cards online, and we’re building
the infrastructure to enable customers to make pay-
ments and manage their accounts online. These are new
conveniences for them and major gains for us since the
Internet brings us new customers at low cost and has
the potential to cut our account-servicing expenses.
The Internet is the direct marketing channel of the future,
and Capital One is committed to being a major player.
Come visit us at www.capitalone.com