Capital One 1998 Annual Report Download - page 14

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Please find page 14 of the 1998 Capital One annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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In wireless, we’ve done more than cut
the cord. We’re reinventing the
marketing of wireless phone service
with the same successful strategy we
use for credit cards. In the card
business, we buy funds wholesale and
lend them retail, and we market
directly rather than through retail
middlemen. In America One, our
wireless business, we buy air time
wholesale from phone companies and resell it to our
retail customers. Instead of selling in stores like other
wireless companies, we solicit customers directly,
creating a powerful set of advantages for Capital One.
Without the middleman, we can offer some of the best
deals on the market, as well as the convenience of
shopping at home. We customize our solicitations,
providing consumers with free minutes, a variety of
pricing and service options, and a choice of phones from
Motorola, Nokia, Ericsson and others. We can acquire
the customers without having to build expensive
networks. As technology evolves, we can evolve with it,
always marketing the latest and best. Freed from towers,
bricks and mortar, we can roll out nationwide quickly
and economically. America One gives us a beachhead in
a large, fast-growing industry that meshes perfectly with
our Information-Based Strategy.