Capital One 1998 Annual Report Download - page 13

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Please find page 13 of the 1998 Capital One annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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11
Today’s college students are tomorrow’s
superprime customers. The college
market gives us an opportunity to
begin relationships we hope will last a
lifetime. We want the first credit card
in a student’s wallet to be one of ours.
Our credit cards are designed to help
students stretch their dollars. We offer low prices, airline
discounts and other bargains geared to student needs.
These customers are often new to the world of credit, so
we feel it’s important to help them off to a responsible
start—that’s why we keep our student credit lines low.
After college, as their incomes grow, we want to grow
with them. By treating our college customers well, we’re
building toward the day when Capital One will be their
preferred source for a wide range of innovative, high-
value products.