CVS 2012 Annual Report Download - page 21

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Meet Beth. She’s her family’s “chief executive health officer,” looking after the health care
needs of five different people. CVS Caremark is creating a new way for Beth to manage
prescriptions and health care by combining all her family’s information and allowing her to
access it in one place: a digital hub with tools, knowledge, and resources all at her fingertips.
The myCVS™ smartphone app offers a glimpse at some of the ways in which we’re employing digital tools
today to make things easier for customers. For example, customers can use the app’s Rapid Refill® feature
to refill a prescription and designate the store where they want to pick it up. The app can help customers who
are having trouble identifying their pills as well. Customers can also use it to locate the nearest MinuteClinic
and view available services and in-network insurance plans. By integrating and enhancing the digital assets
from across our businesses, we’re creating a seamless digital experience with the customer in control at the
center. That’s critical in an environment that is moving toward more consumer-directed care. These tools will
help our customers make better decisions and achieve better health outcomes while driving cost savings for
them and their plan sponsors.
Mobile
Digital
ExtraCare®
Specialty Web
Personalized
Offers
Specific Pharmacy
Recommendations
Prescription
Management
Live Help
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CVS CAREMARK 2012 ANNUAL REPORT
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