CVS 2009 Annual Report Download - page 20

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CVS Caremark's
proprietary Consumer
Engagement Engine
goes live across our
major channels during
the second half of 2010.
It will provide us with a
single view of the patient
across all our touch
points. Moreover, it will
identify opportunities for
savings and improving
care for plan members,
prioritize those opportuni-
ties, and select the most
effective communication
mode for contacting plan
members with this valu-
able information.
CVS Caremark is the
No. 1 PROVIDER
OF PRESCRIPTIONS
in the nation with more than
prescriptions filled
or managed annually.
$ Generic
$ Preferred
$ OTCs
$ Mail Pharmacy
New Rx
Lapsed Rx
Therapy Gap
Safety
Automatic Refill
Mail
E-mail
Pharmacy
Text
Inbound IVR
Customer Care
Outbound IVR
MD Communication
43.9% Pharmacy Services
56.1% Retail Pharmacy
Services
Fiscal Year 2009
Consolidated Revenue
of $98.7 Billion
Consumer Engagement Engine In Action
IDs Most Effective
Communication Mode
Prioritizes
Opportunities
CVS CAREMARK TOTAL REVENUE
1 Billion
Identifies
Opportunities
1. New Rx
2. Generic
3. Lapsed Rx