BMW 2004 Annual Report Download - page 144
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Please find page 144 of the 2004 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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14 Brand management
Three brands, one claim: Premium. With its BMW, MINI and Rolls-Royce brands, the
BMW Group is successful in all currently relevant market segments the world over.