BMW 2004 Annual Report Download - page 134
Download and view the complete annual report
Please find page 134 of the 2004 BMW annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
1 -
2
-
3
-
4
-
5
-
6
-
7
-
8
-
9
-
10
-
11
-
12
-
13
-
14
-
15
-
16
-
17
-
18
-
19
-
20
-
21
-
22
-
23
-
24
-
25
-
26
-
27
-
28
-
29
-
30
-
31
-
32
-
33
-
34
-
35
-
36
-
37
-
38
-
39
-
40
-
41
-
42
-
43
-
44
-
45
-
46
-
47
-
48
-
49
-
50
-
51
-
52
-
53
-
54
-
55
-
56
-
57
-
58
-
59
-
60
-
61
-
62
-
63
-
64
-
65
-
66
-
67
-
68
-
69
-
70
-
71
-
72
-
73
-
74
-
75
-
76
-
77
-
78
-
79
-
80
-
81
-
82
-
83
-
84
-
85
-
86
-
87
-
88
-
89
-
90
-
91
-
92
-
93
-
94
-
95
-
96
-
97
-
98
-
99
-
100
-
101
-
102
-
103
-
104
-
105
-
106
-
107
-
108
-
109
-
110
-
111
-
112
-
113
-
114
-
115
-
116
-
117
-
118
-
119
-
120
-
121
-
122
-
123
-
124 -
125 -
126 -
127 -
128 -
129 -
130 -
131 -
132 -
133 -
134 -
135 -
136 -
137 -
138 -
139 -
140 -
141 -
142 -
143 -
144 -
145
-
146
-
147
-
148
-
149
-
150
-
151
-
152
-
153
-
154
-
155
-
156
-
157
-
158
-
159
-
160
-
161
-
162
-
163
-
164
-
165
-
166
-
167
-
168
-
169
-
170
-
171
-
172
-
173
-
174
-
175
-
176
-
177
-
178
-
179
-
180
-
181
-
182
-
183
-
184
-
185
-
186
-
187
-
188
-
189
-
190
-
191
-
192
-
193
-
194
-
195
-
196
-
197
-
198
-
199
-
200
 |
 |
4Preface
Helmut Panke, Chairman of the Board of Management
Ladies and Gentlemen,
In 2004, the BMW Group continued on its suc-
cessful course. With the dynamic development of
recent years, the Company has moved into a new
dimension. As announced since the beginning of
the year, we have achieved new highs in terms
of automobile retail, revenues and earnings.Thus,
2004 is the most successful year in the BMW
Group’s history.
This development is particularly pleasing be-
cause the year 2004 presented us with special
challenges. A difficult economic environment and
an unfavourable development of the exchange rate
made achieving our objectives anything but easy.
Nevertheless, we proved that a company can de-
velop positively even when the climate is difficult
for the industry concerned – the requisite condition
being that a convincing strategy is accepted and
implemented wholeheartedly by all of its employees.
The year 2004 demonstrates, once again, that this
is the case in the BMW Group. Unwavering com-
mitment to our premium claim and a dedication to
success, which is typical of all our employees, are
the main driving forces behind the success of the
BMW Group.
With our product and market initiative, the
BMW Group has moved into a new dimension over
the last few years. In 2004, new model series ex-
panded our product range significantly. As a result,
we now have the broadest range of models in the
Company’s history, addressing all the currently
relevant premium segments of the international
automobile markets with the BMW,MINI and
Rolls-Royce brands.
Within the BMW Group, it was the BMW brand
which introduced the most new products last year.
Following the model launch of the BMW 6 Series
Coupé and of the BMW X3 at the beginning of the
year, sales of the BMW 6 Series Convertible
also
started in the spring of 2004. These three
models
successfully developed new market potentials and
won over new groups of customers for the BMW
brand. Shortly afterwards, we presented the BMW 5
SeriesTouring to the public. It was launched in May
and has been in strong demand ever since. The
BMW Group successfully entered the compact
class with the BMW 1 Series in September 2004,