BMW 2004 Annual Report Download - page 142
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12 Flexibility
Thinking in networks.
Good ideas develop in the mind, while brilliant
products are developed by bringing together the
best minds. At the BMW Group, some 7,000 en-
gineers, designers, production planners and mar-
keting experts work on the BMW Group’s new
vehicles in the Research and Innovation Centre
(FIZ) in Munich.
The Project House, which opened in 2004, will
again accelerate this development process sig-
nificantly. The architecture of the Project House
uniquely replicates the classic sequences of a
product development process. Here, development
engineers, production planners and purchasing
experts consider, shape and plan new develop-
ments together, making them not just more crea-
tive, but also more efficient. Increasingly complex
products can thus be developed increasingly
quickly and even more in tune with the customer –
an advantage, which can hardly be overestimated
in the premium segment, where innovation and
product substance decide on success.
The development process thus follows the net-
work philosophy which influences the work
processes in the BMW Group from the earliest
phase of design to production. Without it, it would
be impossible for plants to support each other
across the worldwide production network, in
response to market conditions and the respective
product’s life cycle. Without “breathing”capacities
and flexible work time models, the BMW Group
would not be able to react so quickly and effec-
tively to market requirements. Ultimately, it is the
same everywhere: it is not the quantities of re-
sources that count, but the intelligence and agility
with which they are used.