Acer 2010 Annual Report Download - page 6

Acer’s Core Value
The challenge for all businesses is to be unique. Whether you’re a customer, an employee or a shareholder, the
only way any business will attract you is if it stands out from the crowd.
Being unique, however, isn’t a quality you can simply switch on and off.
At Acer, we have built our reputation on creating value in every aspect of the company throughout our history. We
create value for our:
• customers by offering a continuous stream of innovative and empowering solutions that anticipate and satisfy
their needs.
• investors by consistently providing positive returns year after year.
• employees, allowing us to realize our full potential and achieve our goals.
• business partners with win-win solutions with our vendors and our valuable channel partners.
Creating value through brand recognition is the way forward rather than competitive pricing. There’s no other way
to win tomorrow’s business than to believe in the power of our brands right now.
To be a successful global brand company, it is critical that employees have a consistent set of core values
as a solid basis. The defined core values will bring to the Company both short-term benefits and long-term
advantages.
The approaches that we must base our actions: Value-creating, Customer-centric, Ethical and Caring.
The way we must act: Innovative, Fast and Effective.
We encourage all employees to understand, practice and emphasize the core values in our respective roles.
ACER INCORPORATED 2010 ANNUAL REPORT
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BUSINESS REPORT
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Core Value Rational Meaning Emotional Meaning
Value-creating ． Generating profit for shareholders
． Growing the business by achieving the
challenging financial and strategic objectives
． Leveraging our key assets: Brands, People,
Customers and Channel
． Value for shareholders (good dividends
and shares value)
． Value for customers (good products,
services, easy to do business)
． Value for employees (good company,
environment, opportunities)
Customer-centric ． Recognizing that customers are the essence of
our business
． Placing first priority on listening to and satisfying
customer needs
． Delivering first-class products and services
． Love and respect for our customers
． Listen, learn and improve
． Walk the talk (delivering on our promises)
Ethical ． Being a good corporate citizen by playing a role
in social growth
． Caring for the environment all across the
business value chain
． Building on trust and honesty internally and
externally by respecting people, diversities and
cultures
． Trust, respect and honesty
． Care for the environment
． An example to others
Caring ． Creating an attractive workplace and ensuring a
proper work-life balance
． Providing employees with development and
professional growth opportunities
． Fostering teamwork and collaboration
． Energetic and inspiring workplace
． Growth potential
． Teamwork
Innovative ． Challenging the way of doing things and
adopting new ideas
． Supporting continuous improvement in
processes and products
． Creating impact through original thinking
． Think big
． Think smart
． Think outside of the box (innovatively)
Fast ． Putting speed in execution at the heart of our
operations
． Being proactive in making decisions
． Anticipating changes ahead of competition as
key to success
． Think fast
． Act quickly
． Get there first
Effective ． Doing the right things right
． Creating an empowered environment with clear
responsibilities and targets
． Recognizing the power of being simple and
attentive to basics
． Clear objectives
． Clear responsibilities
． Keep it simple
1.1 Acer’s Core Values