Acer 2010 Annual Report Download - page 11

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ACER INCORPORATED
2010 ANNUAL REPORT
18
CORPORATE GOVERNANCE PRINCIPLES
19
3.1 Organization of the Company
3.1.1 Department Functions
Auditor
． Evaluation, planning and improvement of Acer’s
internal operations
Corp. Sustainability Office
． Strategic planning and management in corporate
sustainability, with the aim of fulfilling corporate
social responsibilities.
CFO & Spokesperson
． Managing long-term finance, investments and
corporate spokesperson
Chief Marketing Office
． Managing global brand positioning and marketing
strategies
Chief Tech. Office
． Managing long and mid-term technology development
planning, technology integration and collaboration
Operation Analysis Office
． Planning, analysis and improvement of business
model and business management
Touch Business
． Product development, supply chain management,
sales, after service of Acer’s smart handheld and
tablet PC business
Taiwan Operations
． Sales, marketing and after-sales service of Acer’s
multi-branded IT products in Taiwan
EMEA Operations
． Sales, marketing and after-sales service of Acer’s
multi-branded IT products in Europe, Middle East
and Africa
Pan America Operations
． Sales, marketing and after-sales service of Acer’s
multi-branded IT products in Pan America
Smart Handheld Business
． Global marketing and business development of
smart handheld business
PC Global Operations
． Product development and supply chain management
of Acer’s multi-branded PC products and services
China Operations
． Sales, marketing and after-sales service of Acer’s
multi-branded IT products in China
Asia Pacific Operations
． Sales, marketing and after-sales service of Acer’s
multi-branded IT products in Asia Pacific
Information Technology
． Corporate information infrastructure and information
systems management
Customer Service
． Global services strategy and global service center
management
Marketing & Branding
． Corporate brand management, consolidation and
implementation of global marketing strategies
Channel Business
． Channel distribution of non-Acer branded 3C
products in Taiwan
e-Enabling Services Business
． ICT solutions and services provider, including
info r mati o n s e c u r it y ma n a g e ment, mobilit y
applications, sof tware systems development,
systems integration, system operation services,
value-added business solutions, and Internet data
center services
Eten Business
． Development, sales, marketing and customer service
of Finance PDA products
Finance
． Corporate finance, investment, treasury, credit and
risk control and accounting services management
Human Resources
． Human resources and organizational strategy
Legal
． Corporate and legal affairs, intellectual property
General Affairs
． General affairs, transportation service, office facilities
management
Corporate Functions
Acer Organization Chart
Shareholder’s Meeting
China
Operations
Asia Pacific
Operations
Information
Technology
Customer
Service Finance Human
Resources Legal General
Affairs
Board of Directors
Chairman & CEO
Corp. President
Supervisor
Auditor
Corp. Sustainability Ofce
CFO & Spokesperson
Chief Marketing Ofce
Chief Tech. Ofce
Operation Analysis Ofce
PC Global
Operations
EMEA
Operations
Taiwan
Operations
Touch
Business
Pan America
Operations
Smart
Handheld
Business
Marketing &
Branding
Channel
Business
e-Enabling
Services
Business
Eten
Business