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Acer Incorporated 2009 Annual Report
4.
Acer Incorporated 2009 Annual Report
5. Business Report
I am very pleased to inform that in 2009 Acer became the world No. 2 ranking company for total PC
shipments with 28.9% annual growth, according to the leading research company, Gartner. Acer also
ranked No. 2 for notebook PCs for the third consecutive year with 36.9% on-year growth.
Acer endured the global economic downturn in 2009 to emerge in healthy form. Not only that, we
achieved record highs in annual consolidated revenues of NT$573.98B (US$17.9B) with 5% annual
growth, and operating income of NT$15.34B (US$478M) with 9% annual growth. Prots-after-tax reached
NT$11.35B (US$354M) and comprised almost entirely of core business income; excluding investment
disposal gains, prots-after-tax grew 29% on year. Meanwhile, earnings-per-share was at NT$4.3. These
results reflect on Acer’s sustainable business model, fast decision-making process, and end-to-end
marketing strength.
With the global economy on the path to recovery in 2010, the prevalence of the personal computer means
this market is expected to recover at a faster pace. Acer has already received high demand from the
European and Asia Pacic markets, and expects double-digit shipment growth this year.
In addition, the emergence of a new ICT industry that encompasses the ‘4Cs’ – Computer,
Communication, Consumer electronics and Content – opens up a new era of computing with innovative
devices, software and content. Acer is aggressively researching and developing in this eld to offer a total
mobile solution, capitalize on new opportunities, and in addition, further expand market share in the BRIIC
(Brazil, Russia, India, Indonesia, China) markets.
Within Acer’s consumer and commercial market strategies, the focus for our consumer market are ultra-
mobility notebooks with thin-and-light forms with all-day battery life, new netbook designs, and 3D
desktops and notebooks. In the commercial arena, we will have a comprehensive product lineup targeting
the specic needs of small and medium-size enterprises.
Acer’s objective in 2010 is clear – to become the world’s No. 1 mobile PC company! The key to reaching
this goal is our multi-brand strategy that pursues different customer segments globally with differentiated
product designs from the four brands. At the same time, an effective and lean business model enables us
to minimize operating costs as we grow, and ultimately increase operating income and prot, and raise
overall competitiveness. As a global citizen, Acer is collaborating with suppliers to design environmentally-
friendly products and establish a green PC supply chain.
Once again, on behalf of Acer, I wish to thank all our shareholders for their support and guidance.
Sincerely,
J.T. Wang
Acer Inc. Chairman and Group CEO
Business Report to Shareholders