Memorex 2007 Annual Report Download - page 3

Download and view the complete annual report

Please find page 3 of the 2007 Memorex annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 129

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129

PORTFOLIO OF BRANDS.
02
IMATION _ BUILDING A PORTFOLIO OF BRANDS
OPEN UP OUR PORTFOLIO AND DISCOVER WHY OUR BRANDS MATTER.
music, video, and internet downloads have created a
surge of digital information requiring personal storage
products like recordable optical media and USB flash
drives and cards. This $14 billion market is estimated
to be growing in aggregate five to ten percent annually,
with growth in demand for storage capacity estimated
to exceed 30 percent annually.
These market insights underlie our strategy and our
transformation into a brand and product management
company. As we optimize our commercial magnetic
tape business, where we are the market leader, we are
growing our product portfolio across other “pillars”
of storage to include recordable optical, solid state
flash and new and emerging product categories such
as external and removable hard disk and solid state
disk. At the same time, we are growing our portfolio of
brands and selectively extending certain brands across
adjacent product categories of related audio and video
consumer electronics products and accessories.
We are building a portfolio of brands based on empirical
research. As a foundation for our acquisitions of
Memorex, the TDK Recording Media business and the
Memcorp business, we undertook extensive worldwide
consumer research to gauge attitudes and brand
awareness, which was augmented by a segmentation
study of consumer behavior and motivation regarding
storage media. With this knowledge we are able to
target our portfolio of brands by product, region and
channel, as we market our offerings based on our
brands’ enduring relationships with end users.
NS, CREATE LONG-TERM RELATIONSHIPS AND HELP
MPLEX PRODUCT CATEGORIES.
OF