Memorex 2007 Annual Report Download - page 12

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Memorex is one of the most successful and well-recognized consumer brands in modern marketing history.
“Is it live or is it Memorex?”
™
transcends generations, keeping the brand top-of-mind within the fast-paced
retail environment.
With a leading market share for recordable CDs and DVDs in North America today, the Memorex brand gives
consumers the ability to capture, save and share their digital music, photographs and videos. The Memorex
brand is also carried on optical drives, media accessories such as label kits, storage cases and cleaners, home
audio and video equipment and MP3 players. And with recent product extensions into digital picture frames,
iPod® electronics accessories and LCD televisions, the Memorex brand is reaching into more and more
households in more and more ways.
Memorex appeals to the family memory maker and memory keeper who values convenience and style. The
brand has a place throughout her home, entertaining her family and bringing them together around their most
cherished memories. In all its product categories, Memorex represents vitality, simplicity and connectivity for
the contemporary lifestyle.
09
USER PROFILE Life is an adventure for Kate. Her passion is her family – her husband Carl, son Brian and daughter Alicia.
Kate finds their time together exciting and rewarding. Though she works part time, she attends every school
performance, athletic event and family gathering with her digital camera and digital video recorder at her side.
But as passionate as Kate is about her family, she is just as spirited about the products she buys. With her busy
life, Kate doesn’t have time to read complicated owner’s manuals. She wants convenience, reliability and value
when it comes to her growing digital storage needs. That’s why she trusts Memorex. Kate depends on the Memorex
MY BRAND HELPS KEEP MY FAMILY CONNECTED,
BRIDGING THE PAST AND THE PRESENT.