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44 - Delhaize Group - Annual Report 2009
Market Environment
In 2009, the Belgian real gross domestic
product* contracted 3.4% compared to a 1.4%
growth in 2008. In 2009, the unemployment
rate* rose from 7.0% to 8.3%. National food
inflation was -0.2%, compared to 3.7% prior
year. Consumers continued to be sensitive
to promotions and good deals. Discounters
opened new stores at a slower pace compared
to the past.
Strategy
Delhaize Belgium goes to market through a
variety of company-operated and affiliated
store formats: supermarkets, convenience and
proximity stores and specialty stores. Delhaize
Belgium focuses on five strategic pillars to
grow sales: a differentiated assortment,
convenient stores and products, a strong
value proposition, efficient execution and
continued network growth. Delhaize Belgium
is recognized for its food expertise and for
being a responsible company.
Belgium
As of December 31, 2009
Stores 144 2 223 18 189 80 136
Format
Company Company Affiliated Company Affiliated Affiliated Franchised
operated operated super- operated convenience convenience and
super- low-cost markets urban con- stores stores company
markets super- venience operated pet
markets stores food stores
Average
surface (sq.m.)
1 919 1 665 1 142 500 500 140 450
Number of
products
17 000 5 700 12 000 6 500 6 500 2 000 3 600
2009 2008 Change
Number of stores
792 775 +17
Revenues
(1)
4 616 4 407 +4.7%
Operating profit
(1)
185 166 +11.3%
Operating margin
4.0% 3.8% +24bps
Capital expenditures
(1)
115 117 -1.68%
Number of associates
17 058 17 167 -0.63%
(1)
In millions of EUR
Store Network