Food Lion 2009 Annual Report Download - page 23

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19
> Generate Profitable Revenue Growth > Pursue Best-in-Class Execution > Operate as a Responsible Corporate Citizen
DELHAIZE GROUP AT A GLANCE
OUR STRATEGY
OUR ACTIVITIES IN 2009 CORPORATE
GOVERNANCE STATEMENT RISK FACTORS FINANCIAL STATEMENTS
SHAREHOLDER INFORMATION
Innovative Low-Cost Formats
Over the past years our Group has invested
significantly in the development of low-cost
supermarkets on both sides of the Atlantic. In the
U.S., Bottom Dollar Food manages to offer customers
low prices on a limited but wide assortment of
products, including fresh products, quality meats
and a good mix of private and national brands.
Our recent Bottom Dollar Food prototype store has
yielded great customer response. The store offers a
pleasant shopping experience, leaving customers
feeling like ”smart shoppers.” In 2010, Bottom Dollar
Food will expand into existing and new markets and
nearly double the size of its network, which stood at
28 stores at the end of 2009.
“ Red Market is not about reducing the costs of
a traditional supermarket, it is about completely
eliminating a lot of costs by making drastic trade-offs.”
In Europe, our Group developed a similar low-cost
format, called Red Market. In 2009, two stores were
opened in Belgium and another one in Romania.
The store’s design started from the desire to be able
to sustainably operate at lower cost levels while
offering a full-shop experience and convenience
to the customer. The store’s motto “There’s more to
life than shopping!” indicates customers can enjoy
shopping while saving time. In Belgium, Red Market
is 100% equipped with self-scanning systems and
uses the checkout flow system based on the next-
in-line systems used at airports. In 2010, four more
Red Market stores will be opened in Belgium and
five more in Romania. Longer term, it is our ambition
to significantly increase the number of low-cost
supermarket openings over the next three years.
Senior Vice President Business & Concept
Development & New Business
Opportunities - Delhaize Belgium
Denis Knoops