Dollar General 2009 Annual Report Download - page 8

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brand consumables we carry in our stores to over 1,300
items in nearly every consumable category, including
packaged food items, beverages, candy and snacks, pet
supplies, paper products, home cleaning products and
health and beauty aids.
In 2010, our brands will be more visible across apparel,
home and seasonal merchandise. We are re-launching
several proprietary brands in apparel, including the Bobbie
Brooks® brand for women and girls and Open Trails® for
men and boys, with improved quality across fit and fabric
6
Improving Our Private
Brand Offering
We have over 1,300 items across
all consumables categories, so our
customers can depend on us
more than ever to provide great
value on high-quality private
brand alternatives to their favorite
national brands. If they are
not 100% satisfied, we
refund the purchase price.
at price points attractive to our customers. We are also
launching our new trueliving™ home brand across home
décor, including kitchen and bath, trueliving™ outdoors
for lawn and garden products, and trueliving™ kids,
our outdoor toy line. All trueliving™ brands will have
coordinated packaging, with a fresh crisp color scheme.
The production of many of these items and others will
be coordinated through our expanded direct sourcing
operations, where we believe we have additional
opportunities for gross margin improvement.
Finally, we believe we can further streamline our
distribution systems and continue to reduce inventory
shrinkage. Efforts on both of those fronts contributed
meaningfully to our gross profit rate improvement in 2009.
Basic Apparel
We carry apparel items you
need every day, including Hanes
underwear basics, Fisher Price
apparel and accessories for
babies and toddlers, Bobbie
Brooks for women and girls and
Open Trails for men and boys.
Providing Convenience for Busy Lives
Coolers and freezers are stocked with dairy products, juice, eggs, and a
focused selection of packaged convenience foods. In addition to cash
and checks, our customers are welcome to use EBT and credit cards.